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Renu Bakshi
  • May 9, 2020
  • 4 minutes read

COVID-19: Crisis brings opportunity to fight fear with communication

Here’s some irony. Just days before COVID-19 came on our radar, I was in the process of enrolling in a program at the Harvard School of Public Health called, “Applied Risk Communication for the 21st…
Renu Bakshi
  • Jan 18, 2019
  • 4 minutes read

Nike, Pepsi & now Gillette: Why Did One Ad Work While Others Failed?

Only a few days into the new year and some experts already declared Gillette’s #MeToo-inspired ad the worst marketing move of 2019. In it, Gillette attempts to inspire men to be better – better with…