Media Training Canada

Transforming Canadian Leaders Into Media Masters

“If you don’t tell your story, someone else will.”

Renu on stage at RED Talks

Whether you’re addressing a national audience on CBC or managing local interviews, media training is no longer optional for Canadian leaders—it’s essential. 

At Renu Bakshi Communications, I empower executives, spokespersons, and industry leaders across Canada with the skills to control their narrative and build trust, no matter the pressure.

Here’s why Canadian leaders trust me:

  • Unmatched Influence: Recognized as one of BC’s Top 500 Most Influential Business Leaders, showcasing my ability to shape narratives and lead during high-stakes situations.
  • Trusted Thought Leader: Frequently featured by local and national media to analyze high-profile crises, valued for delivering sharp, actionable insights.
  • Dynamic Public Speaker: Engages audiences with practical advice, and actionable strategies that inspire confidence and leave a lasting impression.

“Renu’s media training exceeded my expectations: it was focused, practical and informative.”

CITY OF NEW WESTMINSTER
Lisa Spitale, Chief Administrative Officer

I offer:

  • Executive Media Training
  • Crisis Media Training
  • Media Training for Sports Professionals
  • Healthcare Media Training
  • On-Camera Training
  • Spokesperson Training
  • Social Media Crisis Training
  • Public Speaking & Presentation Coaching

Why Choose Renu Bakshi for Media Training?

With 35 years of unmatched experience, I’ve been on both sides of the microphone—earning awards as a top-story journalist and driving outcomes as a corporate crisis manager. 

European executives from Google to Aston Martin have attended my workshops on how to manage high-stakes situations making headlines. 

Canadian media has its own challenges, and I’ve built a program tailored to our nation’s fast-paced, nuanced media environment. 

When you train with me, you’ll gain the skills to:

  • Make an immediate impact
  • Handle live TV, print interviews, and radio appearances with composure.
  • Communicate complex ideas with clarity and confidence.
  • Build trust with Canadian audiences, from coast to coast.

What Makes My Media Training Different?

I don’t just teach you to look and sound good—I prepare you to lead. 

Every training session is a deep dive into what you need to say, how you should say it, and when to speak up.

What You’ll Learn:

Among other things, our day-long program includes:

    • What to expect from different types of media interviews and how to manage each
    • We’ll reveal media tricks, like silence, and teach you how to avoid these traps
    • When you get “the call,” immediate steps to take to protect yourself from being misquoted
    • Learn a simple formula that will help you focus your story in short order, even under the pressure of the tightest media deadline
    • Understand why print media is the toughest interview, how eight seconds will change your life, and the most damning comment you can make
    • We’ll give you a crucial look at how different types of media operate and how each tries to manipulate your outcome
    • Face one of Canada’s toughest reporters in an on-camera interview
    • We’ll coach you through hands-on message development using scenarios that could impact you or your business
    • Foolproof techniques for staying on message
    • We’ll teach you how to master the “Rule of Threes” for effective storytelling
    • We’ll reveal how daily news agendas are set – it’s not as calculated as you expect
    • Learn the advanced skill of commenting without commenting
    • Overcome merely memorizing and repeating key messages verbatim – our secret formula
    • Media dos and don’ts
    • Camera readiness

My program distills decades of real-world media and crisis experience into actionable lessons you can use the moment you leave the room.

Media Training Across Canada

From Toronto’s corporate boardrooms to Vancouver’s bustling PR hubs, She has worked with clients across Canada’s diverse regions to refine their communication skills and manage Intense-pressure situations.

Media Training isn’t just about looking polished—it’s about earning trust and building leadership in your industry. 

My clients include:

Corporate and Global Brands

  • Arc’teryx: Equipping senior executives with tools to communicate authentically and powerfully.
  • Credit Suisse Real Estate Asset: Developing impactful messaging for international leaders.

Non-Profits and Advocacy Groups

  • Vancouver Humane Society: Helping advocates amplify their message and connect with their audience.
  • Vancouver Police Foundation: Building strategies that resonate with media and the public during high-profile events.

Unions and Professional Associations

  • Ambulance Paramedics of BC: Guiding first responders on crisis.

What Sets Renu Bakshi Apart?

Renu’s Vancouver-based media training is grounded in real-world expertise. She’s trained leaders from global brands like Arc’teryx and BC Paramedics while working hands-on with non-profits like the Vancouver Humane Society to uncover and amplify their most authentic stories.

What you gain from her training isn’t just skills—it’s the confidence to turn media exposure into a strategic advantage.

  • Renu brings 35 years of journalism and communication expertise, with deep insights into the Canadian media landscape.
  • Unique hands-on scenarios with real reporters help you stay ahead of media challenges.
  • Sessions are tailored to specific industries and audiences, whether you’re engaging with Vancouver’s local press or national outlets like the CBC.
  • Renu’s methods go beyond PR—she helps you connect authentically, fostering public trust.

Ready to Lead With Confidence?

Don’t let someone else tell your story. Gain the skills to shape the narrative, protect your reputation, and build trust with Canadian audiences.

Contact Me Today to book your personalized Media Training session.

📞 604.787.1873 | 📧 renu@renubakshi.com

Frequently Asked Questions

1. How is Canadian media training different?

Canada’s media landscape has its own set of cultural and regional nuances. My program is designed to address these differences, ensuring your message connects with local and national audiences.

2. Who should take this training?

This program is ideal for executives & senior Leaders, entrepreneurs, public figures & spokespersons, government officials, PR teams, healthcare professionals, sports associations, and anyone who needs to communicate effectively with the media.

3. How long is the training?

In just 4 hours, you’ll gain practical, actionable skills that would take years to learn on your own.