Quebec’s media isn’t just another platform—it’s a force that shapes public opinion. From prime-time coverage on Radio-Canada to headlines in La Presse, leaders here face a unique challenges.
But what happens when the spotlight turns to you? Will your message land—or will the story spin out of control?
That’s where I come in.
I’m Renu Bakshi, one of BC’s Top 500 Most Influential Business Leaders and expert media trainer with 35+ years of expertise as an award-winning journalist, anchor, and communications consultant.
I’ve stood where you stand. I’ve asked the tough questions—and now, I teach you how to answer them.
Quebec’s Media Landscape: What You’re Up Against
Quebec is unlike anywhere else in Canada. It’s bilingual. It’s diverse. And it’s fiercely opinionated. From politicians to corporate leaders, anyone stepping into the public eye must navigate a minefield of cultural nuance and media scrutiny.
But here’s the truth: the real challenge isn’t the media. It’s preparation. Without a strategy, even the most seasoned leader can stumble.
What My Quebec Media Training Delivers
This isn’t generic, one-size-fits-all coaching. It’s tailored to your specific needs, practical training designed for leaders in Quebec.
You’ll walk away with skills that translate to any media moment—no matter how tough.
Here’s What You’ll Learn:
What to expect from different types of media interviews and how to manage each
We’ll reveal media tricks, like silence, and teach you how to avoid these traps
When you get “the call,” immediate steps to take to protect yourself from being misquoted
Learn a simple formula that will help you focus your story in short order, even under the pressure of the tightest media deadline
Understand why print media is the toughest interview, how eight seconds will change your life, and the most damning comment you can make
We’ll give you a crucial look at how different types of media operate and how each tries to manipulate your outcome
Face one of Canada’s toughest reporters in an on-camera interview
We’ll coach you through hands-on message development using scenarios that could impact you or your business
Foolproof techniques for staying on message
We’ll teach you how to master the “Rule of Threes” for effective storytelling
We’ll reveal how daily news agendas are set – it’s not as calculated as you expect
Learn the advanced skill of commenting without commenting
Overcome merely memorizing and repeating key messages verbatim – our secret formula
Media dos and don’ts
Camera readiness
Who Needs Media Training in Quebec?
Anyone who speaks to the media can benefit from this training. That includes:
“Renu is the most influential public relations person I know. She’s magic!” — David Allison, Brand Strategist
“Renu’s media training exceeded my expectations: it was focused, practical and informative.“ — Lisa Spitale, Chief Administrative Officer, City of New Westminster
“Quick to respond and laser-focused, Renu fully dedicates herself to fact-finding and strategy creation.” — Dan Sander, Principal, Hollyburn Properties
My clients include senior executives, entrepreneurs, and public figures from Quebec and across Canada’s key industries, including energy, healthcare, and non-profits.
Ready to Take Control of the Narrative?
Media moments don’t have to be intimidating. With my training, you’ll have the tools, confidence, and strategy to protect your reputation and own the conversation.
Let’s make your next media interview one you’re proud of.
Contact me today to book your personalized Media Training session: 📞 604-787-1873 📧 renu@renubakshi.com
FAQs About Media Training in Quebec
1. Is this training only for executives?
Not at all. My training is for anyone who interacts with the media, whether you’re a CEO, a healthcare leader, or a public figure.
2. Can this training prepare me for bilingual media?
Absolutely. We’ll cover strategies for delivering consistent messages in both French and English.
3. What types of media will this prepare me for?
TV, radio, print, and digital. From live interviews to feature stories, you’ll be ready.
Is the Media Training Boot Camp available outside of Quebec?
Yes, I do offer training for clients nationwide and globally. I arrange customized sessions based on location and availability, ensuring you receive the best coaching regardless of your location.
